Various Key Competencies of The Crocs Inc Shoe Company Case Study

Various Key Competencies of The Crocs Inc Shoe Company - Case Study Example Crocs Inc can employ this strategy through making shoes from foam clogs (a croslite material) manufactured by a Canadian company (Snyder, 2011). This material is a mixture of inexpensive ingredients from many suppliers. This material is very easy to wash with water and it does not slip on wet boat decks. It prevents bad odor because of the presence of large ventilation holes. The foam is closely celled in shape of the wearer’s foot to provide maximum comfort. These new designs of shoes may be sold to sailors from a leased warehouse. They can also have a brand name â€Å"clogs†, which can capture the attention of many sailors. Synder (2011) postulates that the company may also hire experienced consultants in combination with their own representatives and distributors who will be experienced in sales and marketing to manage its sales and control costs. A supply chain that provides a competitive advantage can also be developed by Crocs Inc managers. Through this supply chain, retailers can place bulk orders to be supplied during the selling season. These orders can be quickly manufactured and shipped to new retail stores. This will no doubt offer a competitive advantage over other manufacturers. Crocs Inc may also expand through acquiring ideas from executives, Flextronics, and built infrastructure. The shoe company can also launch their sales worldwide to increase profits. It can also be helpful in getting a brand name that would stand out in the competing market in Europe (Snyder, 2011). Funky looking shoes would then be introduced in the market. The company should buy most of the competitors’ stakes so as to take control of the market. The company should also consider increasing more shoe companies. This can be done by opening more branches in different territories around the world. These new companies will add more ideas to the business and increase the rate of growth.